STAR 60TH ANNIVERSARY

STAR 60TH ANNIVERSARY

In order to re-launch and celebrate its 60th anniversary, Star Lager Beer wanted a massive impact in the mind of its customers and the public across the whole of Nigeria. Neo Media & Marketing was given the responsibility of organising this huge event that was to be felt throughout the country.

We started with pre-launch trade briefings across the six geopolitical zones of the country and then organizing town storming activities. We proceeded to paint the country blue on the final day of the corporate launch, as we deployed hundreds of brand ambassadors, all clothed and painted in blue to be prominent in four major cities namely, Lagos, Benin, Enugu and Abuja. The event itself displayed all the pomp and pageantry that befitted a brand of 60 years. Guests were treated to a show reel of the brand’s history, spectacular display of fireworks, the best of Nigerian musical performances which finally culminated in an after party. The positive buzz from the public following the event proved the success of the launch.


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Date

26 July 2020

Categories

Event
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