The Lagos Fashion & Design Week, LFDW was sponsored by Heineken, an international premium brand. Neo Media & Marketing was tasked by Nigerian Breweries to; Drive Heineken presence in the world of Fashion through design & innovation, increase brand visibility and engagement with the iconic bottle. Drive conversion of equity to penetration and ensuring that the association increases brand penetration by creating new consumption occasions.

Finally, drive equity and aspiration by showcasing Heineken’s progressive cool character and increase brand preference. A luxury car, Aston Martin DB9 used by James Bond was parked at the venue of the event to generate buzz and excitement.

During the four day event, we were able to communicate the Heineken story with guests and consumers, showcased Heineken inspired designs, engage consumers and create awareness/drive penetration.

Fashion series and workshops held at Lagos, Abuja, Port Harcourt and Enugu preceded the fashion week. The four day event was a huge success.