GUS is a Nigerian reality television series, created and sponsored by Nigerian Breweries Plc. It is a survival type reality programme that highlights the struggle of 12 Contestants, their struggles against themselves and the wild i.e. nature and their search for a hidden treasure that brings to the last person standing instant fame and fortune. The competition has done 10 seasons since it debuted in 2004. Its creation was aimed at promoting the brand’s values of confidence, discernment, focus, courage, determination and success. Neo Media & Marketing has managed the GUS series since inception. We are tasked with the planning and co-ordination of the following activities; The Press conference, The Regional auditions, Scouting and preparing the locations for shooting, Contestants welfare, and the Grand Finale event.