Experiential Marketing

Due to changing consumer behaviour and low purchasing power, consumers are becoming more and more discerning in their choices. Consequently, we create consumer engagement activities which are scalable and have the capacity to deliver the following benefits: increase brand awareness and visibility for top of mind awareness; opportunity to humanise the brand and recruit new consumers while retaining current consumers and increasing sales volume.

Different marketing strategies which we deploy for our clients relate to telling brand stories. They include product launches, trade shows, corporate events, mobile marketing, sponsorship, brand pavilion, pop-up stores, flash mobs, mall marketing, press events, street marketing, virtual events, influencer campaigns, hospitality programmes, multi-cultural events, team building events, live entertainment, training events, field marketing and road show.

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